Keith Goad

My background, attention to detail, and 18 years of experience as a luxury real estate consultant, business entrepreneur and historic property preservationist provides the valuable skills that have led to almost two decades as one of Chicago’s top producing agents.

My knowledge and continued research of market trends, pricing, and construction costs have served my clients well in minimizing listing market times and maximizing profits. With a higher than average sale-to-list ratio and average market time that beats he competition, I know how to price, market and sell properties. Through an in-depth knowledge of Chicago’s diverse communities, I have developed a reputation for service and follow-through, evidenced by a strong referral business. My association with talented architects, designers, and craftsmen ensure that my clients are fully satisfied with their homes and spaces after the sale. Whether buying or selling a single-family home, condo, townhouse, loft or investment property, you can count on me and my team. Check out my reviews on 
 Zillow, and Yelp.

Customer Service Leads to Success!

2018 is turning out to be an outstanding year!  Recognized as Chicago’s Most Influential Broker by Crain’s Media and induction into Berkshire Hathaway KoenigRubloff’s Hall of Fame, we're on a roll. Testimonials from past clients illustrate our commitment to client service on all fronts. Whether you are buying or selling, we take our roles as advisers, negotiators, and facilitators, very seriously. We do everything possible to manage transactions from beginning to end AND beyond in order to insure total satisfaction, repeat business and referral recommendations. 

Preservation & Renovation

We bring a collective foundation of experience and commitment to the art of preservation and renovation. Personal experience is the best teacher and we have coupled that with education in historical properties, landmark designations and a well-researched understanding of what is happening in the national landmark & preservation landscape. For more information on our expertise, visit our blog at

Marketing & Design

Every property has a personality. We have the creative ingenuity to capitalize on the qualities that make up that personality. Boutique, niche, custom...there are many ways to design a concept that fits a property and appeals to a targeted pool of buyers.